Is Your LinkedIn Profile Doing Its Job?

Newsflash: May isn’t just the perfect time to spring clean your house, it’s also the ideal time to spring clean your job search material – and your resume and LinkedIn profile are the perfect places to start.

Over the past few weeks, I have received several requests to help clients update their LinkedIn Profile along with their resume. More and more job seekers are becoming aware that their potential of acquiring their dream job rests not only on how completely B.A. their resume is but also the effectiveness of their online identity as well.  

As I dove into the world of LinkedIn and my clients’ profiles I learned two things.

  1. People generally think about their LinkedIn ONLY when they start looking for a new job.
  2. Creating an active LinkedIn profile is a task that is tedious, but extremely worthwhile!

So, today I ask you…Is your LinkedIn profile up-to-date and doing its job?

Whether it is or it isn’t, here are a few tips you can use to make the most of your professional social media presence!

UPDATE YOUR LINKEDIN REGULARLY

The first mistake I see people make with LinkedIn is that they treat it as a “set it and forget it” tool. Instead of continually updating it with their most recent accomplishments and accolades they check in on it once a year, add a few new skills and call it quits.

Here’s my advice.  Make it a priority to log into LinkedIn AT LEAST once per month (truthfully you should be doing it more frequently) and update your current position to reflect your most recent accomplishments, connect with any new professionals you have met, and give someone else a recommendation! Doing these few simple tasks will keep your presence active and increase your potential for formative relationships through the site!

REACH OUT FOR RECOMMENDATIONS

Out of all the sections on LinkedIn, in my experience, recommendations is the one that is utilized the least.  Perhaps it’s because it can feel uncomfortable to reach for endorsements. I do believe, however, that if you can get over your fear of reaching out to your co-workers, former employers, and professional connections the recommendations section can be the most powerful component of your LinkedIn profile!  

Think about it this way…would you rather hire someone who has three reviews about how amazing they are or someone who doesn’t have even one? It makes a difference!

This week, try reaching out to just ONE person for a recommendation. If you don’t know how to do it, check out this article.

CONNECT, COMMENT, SHARE

LinkedIn is a SOCIAL site, which means it works a lot like Instagram, Twitter, and Facebook (if you are using them as a marketing tool).  The more you engage, the more effective it will be!

Here’s how you can engage. Connect with new people regularly. Comment on posts on your homepage. Share news articles about your company. Share posts from your peers. OR share your own articles! When you connect, comment, and share, you never know who is going to notice your activity (hint: it might be your next boss!).

ASK FOR HELP!

If you are reading this and still feel overwhelmed about where to start with LinkedIn, my best recommendation is to reach out for help. Find a friend who knows about it and request their advice OR (better yet) send me a message!  I would love to help you make the most of your online presence so you can land the job of your dreams!

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