I’m going to start by saying this is most definitely a shameless plug for my business because I want to be the knock-your-socks-off copywriter you hire. It is also, however, packed full of information on how to make the most of your money when hiring someone to write the words you need to make your business thrive.
So, grab a cup of coffee or a glass of wine and give me a few seconds of your time. If your website could use an injection of personality, your blog could handle a face lift, or you require some killer marketing materials you’re going to want to read this.
#1 Look for someone who is well practiced in their craft.
There are websites upon websites that work to convince everyone that they “have what it takes” to be a six-figure earning copywriter. These websites claim to give them all of the training they need in 6 easy steps. As enticing and exciting as this sounds, unfortunately (most of the time) it’s not true.
I’m not here to say that there are only a handful of people in the world qualified to write copy for you. I’m simply saying, like every other craft, creating quality copy takes A LOT of hard work, time and practice. You don’t just magically become a copywriter overnight.
When you look to hire a copywriter, don’t be afraid to ask them about their experience or ask for samples of previous work. A great copywriter should be able to show you a portfolio and tell you about the type of work they have completed in the past.
#2 Know the difference between someone who will churn and burn your copy and someone who will get to the bottom of what you actually need by getting to know you.
I can tell you firsthand that great copywriters can create content rather quickly. That content, however, is much more effective and satisfying if it is created from a place of understanding and knowledge instead of just on a whim.
The copywriter you choose to work with should have a process in place to get to know you and what you are looking for. You should expect to receive questions from them and exchange in a little back-and-forth conversation before they can get started on your pieces. Asking questions helps a good copywriter get to know your audience and therefore determine the type of voice to use and the best information to incorporate.
The bottom line, if someone (or a platform) promises to turn around your copy in 24 hours for you without asking ANY questions…you will likely not receive the quality content you are looking for.
#3 Find someone who appreciates YOUR talent!
Just like other creatives, great copywriters are talented individuals who have taken the time to master their craft. That being said, they should appreciate the value of your skills and talents as well! They should show an appreciation for your business and the services you offer. A relationship with a great copywriter should feel pleasant and beneficial for BOTH parties.
The bottom line: If you happen to be looking for a knock-your-socks-off copywriter, I’d love to get to know you and what you’re looking for! Let’s Talk today!